American Express and JCB Partner with the Chiyoda City Tourism Association on a Campaign to Promote Regional Travel and Spending Among Inbound Tourists
The Minato City Tourism Association, in collaboration with American Express International, Inc. (hereinafter “American Express”) and JCB Co., Ltd. (hereinafter “JCB”), the Chiyoda City Tourism Association, a general incorporated association, to launch a campaign on Wednesday, July 1, in Minato Ward and Chiyoda Ward, Tokyo, aimed at attracting international tourists to Japan and stimulating local spending.
Under this campaign, original merchandise will be presented to overseas American Express or JCB cardmembers who spend a certain amount or more in the designated areas. In addition, outdoor advertisements, digital signage, and multilingual promotional tools will be utilized in each area to encourage international tourists to explore the local areas and shop within them.
<Overview of the Joint Campaign by the Minato City Tourism Association, Chiyoda City Tourism Association, American Express, and JCB>
Period: Wednesday, July 1, 2026 – Thursday, December 31, 2026
Details:
◆ Original Merchandise Giveaway
Overseas American Express or JCB cardmembers who make a single purchase of 5,000 yen (tax included) or more using either card at participating stores in Minato Ward and Chiyoda Ward, Tokyo, will receive original merchandise. Prizes can be claimed at designated redemption locations in each area, and at some participating establishments, you can receive them on the spot after making a purchase. To claim your prize, you must present your passport, receipt, and credit card sales slip.
◆Large-Scale Area Promotion
We will promote this campaign to international visitors in the participating areas. In Tokyo, we will display in-store promotional materials—such as flag banners, digital signage, and posters—in various locations throughout Minato and Chiyoda wards, including the Marunouchi and Yaesu areas.
◆Campaign Pages
・American Express Campaign Page (English only)
https://www.americanexpress.com/en-sg/business/merchant/explore-japan-with-amex/destination/tokyo/
・JCB Campaign Page (English only)
https://www.specialoffers.jcb/en/campaign/detail/tokyocentral2026/93513/
Under this campaign, original merchandise will be presented to overseas American Express or JCB cardmembers who spend a certain amount or more in the designated areas. In addition, outdoor advertisements, digital signage, and multilingual promotional tools will be utilized in each area to encourage international tourists to explore the local areas and shop within them.
<Overview of the Joint Campaign by the Minato City Tourism Association, Chiyoda City Tourism Association, American Express, and JCB>
Period: Wednesday, July 1, 2026 – Thursday, December 31, 2026
Details:
◆ Original Merchandise Giveaway
Overseas American Express or JCB cardmembers who make a single purchase of 5,000 yen (tax included) or more using either card at participating stores in Minato Ward and Chiyoda Ward, Tokyo, will receive original merchandise. Prizes can be claimed at designated redemption locations in each area, and at some participating establishments, you can receive them on the spot after making a purchase. To claim your prize, you must present your passport, receipt, and credit card sales slip.
◆Large-Scale Area Promotion
We will promote this campaign to international visitors in the participating areas. In Tokyo, we will display in-store promotional materials—such as flag banners, digital signage, and posters—in various locations throughout Minato and Chiyoda wards, including the Marunouchi and Yaesu areas.
◆Campaign Pages
・American Express Campaign Page (English only)
https://www.americanexpress.com/en-sg/business/merchant/explore-japan-with-amex/destination/tokyo/
・JCB Campaign Page (English only)
https://www.specialoffers.jcb/en/campaign/detail/tokyocentral2026/93513/